Thursday, March 29, 2012
A Sneak Peak at Colour Luxe lip gloss...
Are you ready to experience the most beautiful, most luxurious lip gloss EVER! I really hope so...because Colour Luxe lip gloss is debuting in a few days nationwide:). Oh my gosh, this project has been a labor of love for over two years!!! Big sigh.
I remember being in a meeting over two years ago with my packaging vendor and telling them that it was time that they AMAZE me with a beautiful lip gloss package. So many lip gloss tubes look the same. Lip gloss is a tricky product because there are so many great options at the drugstore ranging between $5-10. So, how do you go about selling a lip gloss for $36 retail when your packaging options look just the same as mass market brands? In my mind, it just doesn't work. So I had to have the hard conversation with John Maly (owner at Mirabella) explaining just that. On a side note...do you know how uncomfortable it is to ask for a lot of money:)? Especially to a man who is a man through and through...who only thinks in $$$! It was super tough...I had to demonstrate walking past our display and stopping in my tracks to gasp over the lovely new lip gloss...and then I had to get down on my knees and beg! I swear...the things I do for you guys! You all really need to thank me:). Hahaa!!! Totally kidding!
Back to being serious...custom packaging is really not for the faint of heart. Surprisingly, John reached deep into his pockets to make it possible when I showed him in $$ how much you were all going to LOVE it! So the customization process began. Now two years later, Colour Luxe is sporting a custom matte silver cap and shiny silver collar designed to reflect light when opening. The two-tone silver really helps to convey a luxury feeling. We tooled an ALL NEW applicator that is a mix between a brush and doe foot (flocked sponge). It takes the best from both worlds...it is flexible and paints on like a brush, but it is also a flocked paddle that helps control how much lip gloss is actually deposited on the lips. And now the important part...the colors!
Colour Luxe lip gloss is all about maximum shine with three-dimensional, light-reflecting shimmer. I know I say it every blog, but I LOVE shiny things:). The combination of iridescent and pearlescent pearls create a star-like effect on the lips. It seriously sparkles in the sunlight! Big sigh and smile:). This gloss really reaches a new level of color purity, brightness and dimensionality.
I have a complete arsenal of Chanel lip gloss which has been my go to for awhile. But now, I can honestly say that I like Colour Luxe better. I mean, of course I designed it to actually like it. But I didn't know if it would really appeal to me more than Chanel. It does! The reason is that it gives the high shine sparkle like Chanel, but it isn't as thick on my lips. Sometimes I feel like I need to scrub my lips after a couple of applications of Chanel. Colour Luxe wears off nicely and is so comfortable. Yay! I exceeded my own expectations...which is pretty hard to do:). I am my worst critic! My personal favorite is Wink Colour Luxe. It has a blue pearl in it that lasts for hours. Totally LOVE! A couple of ingredient highlights...
* Contains a custom vitamin complex of A, C and E that provides the ultimate in antioxidant properties
* Patented antiaging peptide restores lip tissue, boosts collagen, keeps lips moisturized and increases volume
* Pomegranate Extract contains antioxidants that protect from free radical damage
* Jojoba Oil leaves lips smooth and conditioned
* Monoi de Tahiti is a rich and emollient oil that penetrates skin quickly and acts as a natural barrier against dehydration
* Paraben-free, Propylene Glycol-free, Gluten-free
Check out our fabulous model, Nina, sporting Blaze Colour Luxe lip gloss!
Nina is wearing Gilded, Bitter Honey and Decor Eye Colour, Twig Eye Definer, Merry Blush Colour Duo and Blaze Colour Luxe lip gloss.
So now that you suffered through this mile long blog...go try Colour Luxe! You will love it:).